Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that have rounded out its offerings (Mars United Commerce and Profitero for commerce media, Lotame and Epsilon for data, Influential and Captiv8 for the burgeoning creator economy, and Adopt for sports marketing).

Its quarterly and annual earnings are the envy of any agency, holdco or indie, as it consistently keeps margins in the upper teens and shows steady organic growth — alongside a healthy stock price.

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