YouTube streaming continues fast track to distribution domination
According to UK regulator?Ofcom?in its annual report, YouTube has become the UK's second most-watched media service, behind only the BBC.?One in five viewers aged four to 15 years go to the video shar...
Magnite hints at potential future legal action against Google
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.
However,...
Sunglass Hut sees a lift in store traffic after running CTV ads
This story was first published by sister site, Modern Retail.
Sunglass Hut is making connected TV a key part of its vision for courting consumers.
This summer and last summer, Sunglass Hut ran C...
Media Briefing: Publishers’ new power player: the AI negotiator
This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to str...