Media Briefing: Publishers’ new power player: the AI negotiator

This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.

• Publishers are hiring AI negotiators for survival
• Mediavine joins the growing — albeit “long shot” — movement to regulate AI and protect publisher content 
• Gannett signs an AI content licensing deal with Perplexity, New York Post is expanding to California, and more

In publishing, existential threats tend to create job titles. 

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