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Allwyn and OPAP merge to form $19 billion gaming giant
Allwyn International and the Greek gaming company OPAP S.A. have decided to merge in an all-share deal that gives the combined business an equity value of €16 billion ($19 billion). The two companie...

Welcome to the Age of Illusion: Proof Is Dead, and Belief Is for Sale
AI didn’t just fake reality — it turned trust into the world’s most valuable currency.A world where proof looks perfect and fiction feels real — the new face of digital illusion.This e...

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail...

Retail media boom forces grocers like Kroger, Albertsons to reorganize
This story was originally published on sister site, Modern Retail. Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer toge...

The creator is splintering as AI forces a new reckoning
The creator class is splitting. Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into ...

A look at the wide-ranging jargon coming out of the many ad networks
The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and now looking to cash in on their own first-party data and ...

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the l...

Crypto Roller Coaster: The Return of “Trump Trade”
Bitcoin and cryptocurrencies have become synonymous with extreme volatility. While investors have grown accustomed to this, last week’s price action was different. Because the ‘Trump trade’ has ...

Marvel details upcoming slate of shows at New York Comic Con
We got our first proper look at the upcoming Wonder Man series, but Marvel has a whole slate of shows in the works. Other than Wonder Man, though, the company didn’t roll into New York Comic ...

We keep talking about AI agents, but do we ever know what they are?
Imagine you do two things on a Monday morning.First, you ask a chatbot to summarize your new emails. Next, you ask an AI tool to figure out why your top competitor grew so fast last quarter. The AI si...