The creator is splintering as AI forces a new reckoning

The creator class is splitting. 

Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection. 

For now, both are probably right.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.