Sora 2 copyright calculations highlight new role for agencies as risk whisperers

OpenAI’s launch of Sora 2, its video generation tool and would-be social network for the slop age, was the latest attempt by the generative AI developer to expand the copyright Overton Window.

Sora 2 initially shipped with an “opt-out” policy for IP rightsholders. If an artist or advertiser didn’t want their work to be used in the tool’s model, they would need to get in touch. It wasn’t a popular move. “Early returns from rightsholders have suggested that they are not opting in,” said Glenn Pudelka, a copyright and privacy attorney at Troutman Pepper Locke, told Digiday.

Within days, OpenAI founder Sam Altman rolled back the policy in a blog post following criticism from publishers, movie studios and artists — shifting to an opt-in approach.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.