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Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’

Tags: media tech
DATE POSTED:October 15, 2025

AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit. 

This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media business, with some of the industry’s OGs on hand to clarify controversial moves, and to tease soon-to-be revealed solutions.   

Below is a compendium of they key on-stage talking points in order to help you take the pulse of the media industry’s sell-side.

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Tags: media tech