AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit.
This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media business, with some of the industry’s OGs on hand to clarify controversial moves, and to tease soon-to-be revealed solutions.
Below is a compendium of they key on-stage talking points in order to help you take the pulse of the media industry’s sell-side.
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