November, 2025

November, 2025

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
AppLovin and The Trade Desk emerged as the clear attention-grabbers in this ad tech earnings window — but for very different reasons, and with very different signals about how investors are reading ...

Why AI and synthetic social aren’t driving up creator value — yet
In the age of synthetic social, it’s getting harder to tell the difference between AI and human-generated content. Despite the AI hype, the influx of synthetic social (and mounting backlash to so-ca...

Behind Unilever’s creator and social strategy for next year’s World Cup
Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is det...

Publishers swap traffic angst for strategy in Q3 earnings
The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earn...

Anthropic Leads OpenAI in Race to Profitability
Artificial intelligence startup Anthropic is reportedly on track to become profitable before competitor OpenAI. Anthropic, which has a growing number of business customers thanks to its Cla...

Securities Regulator IOSCO Warns Tokenization ‘Introduces New Risks’
A global securities regulator is warning of potential risks associated with tokenization. In a report issued Tuesday (Nov. 11), the International Organization of Securities Commissions (IOS...

Senators Introduce Bill to Hand Crypto Control to CFTC
Lawmakers introduced legislation that would give cryptocurrency oversight to the Commodity Futures Trading Commission. The draft bill, released Monday (Nov. 10) by Sen. John Boozman of Arka...

How Payments Automation Helps CFOs Keep Up With Their Own Data
Organizations now sit atop a mountain of data that would’ve been unimaginable even a decade ago. Every customer interaction, workflow, ledger entry and payment is increasingly logged, quantified and...

AWS: The Real Story of Payments’ Cloud Modernization Starts After the Move
Watch more: Live Roundtable: AWS and Convera’s Vishal Arora and Sudipto Das Cloud migration is no longer the endgame for payments companies. It’s the starting line. When global business...

CFOs and Treasurers Turn to AI to Tame Cash Volatility
Working capital, pulsing through receivables, payables and inventory, has always been the bloodstream of enterprise health. For generations, CFOs managed that flow through experience and judgment, aid...

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B&T Television

November