Hearst puts its audience data to work — through Amazon
Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to imp...
Inside The New York Times’ AI newsroom strategy
The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets.
The team behind figuring out how to us...