September, 2025

AV2 Arriving: What We Know, and What We Don?t Know
According to AOMedia's announcement, AV2 is set for release at the end of 2025. The group highlights several improvements over AV1, including significantly better compression performance (with no spec...

Snap’s offering incentives to boost uptake of its Sponsored Snaps
Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds. It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Sp...

As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Sports rights-holders have proven increasingly adept at attracting tastemakers and trendsetters to the viewing gallery. That gravitational pull has proven instrumental in bringing broadcaster money an...

Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained
As the U.S. trudges through its high-profile case against Google’s monopoly over online advertising this week, Europe is pursuing the same target – just without the courtroom drama. Time for a loo...

Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products. Fox’s streaming playbook The TikTok U.S. deal, Disney’s Kimmel decision, Tr...

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands
Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending. On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual ...

How Volvo is marketing its electric vehicles in a moment of uncertainty
President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and ...

Tether in Talks to Raise at Least $15 Billion
Stablecoin issuer Tether is reportedly in talks with investors to raise between $15 billion and $20 billion in a deal that would value the company at $500 billion. The transaction would inv...

Home Depot Bolsters B2B Business With Digital Planning Tool for Contractors
The Home Depot has launched a digital platform that helps professional renovators, remodelers and specialty tradespeople plan, manage and execute complex projects. The new Project Planning ...

BMO Looks to Sell Some US Branches After Bank of the West Acquisition
Bank of Montreal (BMO) is reportedly looking to sell some of its U.S. branches, particularly in Wyoming and the Dakotas. The bank could sell the branches together or in clusters and could s...

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B&T Television

September, 2025

September