July, 2025

July, 2025

DraftKings opens dialogue to acquire Railbird Exchange prediction market
DraftKings is said to have commenced discussions to acquire the prediction market Railbird Exchange. After the betting giant submitted and then pulled an application to register ‘DraftKings Predic...

Self-professed underdog Kalshi has spent over $1 million on federal lobbying
Predictions market Kalshi has spent $1,190,000 on federal lobbying since 1998, sparking criticism among the gambling sector. According to data from Open Secrets, Kalshi has spent well over a million d...

Maverick Gaming files for bankruptcy following debt restructuring
Washington-based casino Maverick Gaming has filed for bankruptcy after debt restructuring throughout last year. After going through various negotiations around debt last year, Maverick Gaming filed fo...

Ross Scott Gets A Second Chance For His ‘Stop Killing Games’ Crusade
A little over a year ago we discussed YouTuber Ross Scott’s attempt to build political action around video game preservation. Scott started a campaign and site called Stop Killing Games when Ubisoft...

China Is Spending Billions to Become an A.I. Superpower
Beijing is taking an industrial policy approach to help its A.I. companies close the gap with those in the United States....

Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform. The platform’s execs have been und...

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement. A measurem...

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping
The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to kick off its plan to create a technical framework that helps publishers gain better control of, and be ...

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s re...

AI is reshaping Omnicom’s workflow. Its revenue model may be next
Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squar...

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B&T Television

July