Cannes Briefing: Optimism in the margins
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After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, ...
Creators turn to agentic AI to manage fan engagement
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers.
The term “agent...
Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.
Hearst’s senior director of AI initi...
Cannes Briefing: What the ad industry isn’t saying about AI
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At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attach...
WTF is ‘query fan-out’ in Google’s AI mode?
There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan...
