Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

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Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. 

For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways.

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