June, 2025

June, 2025

Cannes Briefing: What the ad industry isn’t saying about AI
To receive this daily Cannes briefing over email, please subscribe here. At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attach...

WTF is ‘query fan-out’ in Google’s AI mode?
There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan...

Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Subscribe: Apple Podcasts • Spotify We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — n...

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
Mere months away from closing the ultimate partnership in an acquisition of Interpublic Group (so long as the deal isn’t derailed), holding company Omnicom instead this week at Cannes Lions rolled o...

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing...

Snap’s AI play targets the advertisers tired of Meta and Google
Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its ...

How taking a unified campaign approach helps brands outperform benchmarks
Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter bud...

Labubu Is Becoming Its Own Asset Class
If you’ve scrolled through Instagram lately or wandered the halls of Art Basel, you’ve likely spotted a wide-eyed, snaggle-toothed gremlin dangling from a Hermès Birkin or peeking out of a Balenc...

Applebee’s and IHOP to Deploy AI-Powered Tech Support and Personalization
Restaurant chains Applebee’s and IHOP will reportedly begin using artificial intelligence (AI) tools for both customer-facing and back-of-house tasks. [contact-form-7] The chains’ pa...

Credit Card Competition Act Not Part of GENIUS Bill, But Swipe Fee Debate Endures
The debate over regulation of the credit card industry will likely linger no matter what the fate of the Credit Card Competition Act (CCCA) might be. [contact-form-7] For a while, it looke...

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B&T Television

June