April, 2025

April, 2025

WTF is the digital services tax?
As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST) is back in the spotlight — this time as politicians across Europe weigh i...

Digiday+ Research: Branded content rebounds as a top source of publisher revenue
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. High-quality content is publishers’ most important strategy when it comes to growin...

‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s dif...

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Ama...

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire media and marketing world – some agencies are putting it to valuable use ...

Report Analyzes American E-Commerce Counterfeit Trends
AI is not only powering online shopping; it’s also making it easier than ever for Americans to buy counterfeits. According to The Counterfeit Buyer Teardown, a study of US counterfeit e-commerce, 28...

Analyst Predicts up to 200% Rally for Bitcoin, Says Long-Term Holders Have ‘Officially’ Begun Accumulating BTC
A crypto strategist who continues to grow a following with timely Bitcoin calls believes that BTC’s bull market is far from over despite the prevailing bearish sentiment. Pseudonymous analyst Credib...

Inside the Stream: Netflix’s Record Q4 Boosted by Paid Sharing and Ads
Netflix added 13.1 million global subscribers in Q4 ’23, its best fourth quarter ever. As we discuss, the company is capitalizing on the introduction of paid sharing and a lower priced ad-supporte...

Top Crypto News This Week: Solana Community Conference, Texas Bitcoin Reserve Hearing, Initia Mainnet, and More
Several top crypto news stories are in the lineup this week in crypto, spanning various ecosystems with the potential to drive volatility. This week, traders looking to capitalize on event-specific...

Bitcoin ETFs Rebound, But Inflows Hit 2025 Low | ETF News
Bitcoin exchange-traded funds (ETFs) recorded a modest net inflow of $15 million last week, marking a significant turnaround from the previous week’s sharp outflows exceeding $713 million. Howe...

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B&T Television

July