Meta advertisers are adrift in adversity as bug-filled problems persist

During a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation for ad overspending. The apathy was palpable at the event, where they and others expressed their frustrations to Robert Bednarski, Meta’s country director of CEE. His response? “Adopt Meta or die,” leaving them dumbfounded and with no recourse. Though Meta refutes this was said.

Still, to those advertisers on the receiving end of it, it’s the most direct response yet to the ongoing problems plaguing them. 

Max Langlois, founder and CEO of performance marketing agency Hype10, for example, said that typically it’s like going around in circles. 

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