Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives

Given the growing diversity of the American population, and to some degree the global population, it’s incumbent on the worlds of agencies and marketers to put a priority on diversity and inclusion. But an unfortunately fair question to ask is: How much do they understand how to approach doing just that?

Four years after the 2020 murder of George Floyd sparked organizations to make corporate and financial pledges, agencies of all stripes and sizes have sometimes felt challenged over how to keep making progress with their diversity, equity and inclusion efforts. Some have developed scorecards, metrics and other internal tools to increase representation, while others have invested in the communities and partners with whom they want to work more closely. Still, it can be difficult to quantify the results and ensure a continuous momentum when focusing on DEI as a business imperative.

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