Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

Last week may have ushered in the first moments of a shift in balance among the holding companies.

WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are scarier than a Stephen King horror novel.

At the same time, as Omnicom and Interpublic Group approach the final stages of the former acquiring the latter, the slow but steady brain drain continues — with Omnicom set to lose a key architect of its Omni orchestration platform right when Omni is about to absorb IPG’s data assets and tools, housed in Acxiom and Kinesso. And although Omnicom moved immediately to ensure a smooth transition on that front, the timing isn’t ideal for either company, as two different massive data and tech systems have to learn to integrate.  

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