Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

Artificial intelligence could potentially become agencies’ differentiator in the next few years, so how good is the technology right now?

Over the past year, agencies of all stripes have in some way tested or integrated generative AI – from developing briefs and creative assets to using it to power back-end processes or making chatbots. As AI experimentation enters its next phase, media and influencer agencies alike are taking on bigger client projects and building more complex tools on a larger scale. Still, a lot of uncertainty remains.

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