Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future.

• With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future.
• The Washington Post’s leadership struggles to find cohesion, L.A. Times owner doubles down on presidential endorsement decision, and more.

Search is in flux. 

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