Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

This week’s Media Briefing looks at news publishers’ pitch to the ad market at the IAB NewFronts, amid continuing challenges to get marketers to invest more ad dollars in news, and an uncertain economic environment.

• News publishers gather at the IAB NewFronts event to urge marketers to spend more of their ad budgets with them — an old message, but at a time when stakes are high.
• Google is using publishers’ content for AI training without permission, The Washington Post is changing its events strategy, and more.

News publishers have spent years banging the same drum: that hard news is safe for brands and essential for democracy. But for all the talk, advertisers still flinch. Now, tired of noble pleas falling on deaf ears, publishers refuse to back down but know they need to sharpen the message.

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