Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

“Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year. 

Defined by Chris Kane, founder of Jounce Media, as “chronically non-viewable” ad inventory, cheap reach is a growing classification of supply that comes from “websites or mobile apps that have reasonably high quality content and organic audience, [that are] not dependent on ad arbitrage, but create a low quality ad experience.” 

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