Marketers increasingly pressured to show their creator spend is worth it — with harder metrics

With creators, marketers are back at a familiar crossroads: measurement headaches.

That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance directors.

Creators are there now.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.