LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion.
Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Why we care. Sharing insights and experiences from people not on your payroll could help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions.
How it works. A brand can set up a Thought Leader Ad by follow these simple steps:
Availability. Thought Leader Ads for non-employee members will be available globally by the end of March.
What LinkedIn is saying. LinkedIn said in a statement:
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Business email address Subscribe Processing...Deep dive. Read LinkedIn’s announcement in full for more information.