Is it time to change the agency holdco model?

WPP, the industry’s largest marketing services group, yesterday hosted its annual general meeting this week. At the meeting, it outlined plans to become “the most creative company in the world,” a vision its leadership hopes will turn around fortunes.

WPP’s board explained that its strategy includes plans to “build world-class, market-leading brands” through investments in “AI data and technology” and efficient execution to drive “strong financial results.”

During summit, shareholders were asked to elect board members. Andrew Scott, the group’s COO–an existing board member facing election for the first time—was a notable inclusion given his remit to ‘simplify’ WPP’s portfolio. His inclusion in the board election is significant, given his mandate to ‘simplify’ WPP’s portfolio, which is a key focus for the company, plus mergers and acquisitions.

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