Influencer agency Billion Dollar Boy offers creators a membership program, with benefits

Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships.

With the launch of the so-called FiveTwoNine: The Creator Club membership, the 10-year-old agency will provide creators and brands with physical space out of its London headquarters, along with educational resources, events and access to its platform. The aim is to support the growing business needs of influencers and creators and develop brand partnerships as the sector grows.

Becky Owen, global head of FiveTwoNine and global CMO of Billion Dollar Boy, said the agency sees this as a new opportunity for additional revenue streams for creator and influencer agencies — especially those focusing on “business support responsibilities” between creators and managers.

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