How retail execs will evaluate ChatGPT checkout this holiday season

This story was originally published on sister site, Modern Retail.

After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers are considering whether to get on board.

The feature, Instant Checkout, allows users to ask ChatGPT what they’re looking for and receive recommendations of relevant products from across the web. For merchants with Instant Checkout enabled, buyers confirm shipping details and pay the merchants directly from the ChatGPT app. The retailers handle fulfillment, returns and customer support themselves.

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