How Nuuly plans to retain customer subscriptions, data after its first growth spurt

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In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.)

Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson.

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