How LinkedIn has quietly become the talk of the content creator community

LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike. However, this transformation has been quietly unfolding over the years, establishing LinkedIn as a haven for content creators.

The momentum gained traction in 2020 when the global pandemic accelerated the shift toward remote working and digital connections virtually overnight.

With physical conferences and events canceled worldwide, professionals turned to LinkedIn and other social channels to stay relevant, build connections and innovate new ways to grow their audiences. 

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