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How Gen Z is rewriting the career playbook

DATE POSTED:October 17, 2025

This story was originally published on sister site, WorkLife.

The traditional career playbook is being rewritten, one TikTok video at a time.

While HR executives have long relied on performance reviews, mentorship programs and communications tools to guide employee development, Gen Z has found a new career coach: social media. And while it’s a trend that’s been taking shape for some time, giving way to terms like “QuitTok,” fresh research indicates it may be becoming more entrenched.

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