How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally.
The fashion retailer’s success with TikTok dates to November 2023 in a big way when its most viral product, the Casey Jean in Astrid wash, sold 11,000 pairs in 48 hours before Black Friday. The brand estimates that the moment led to over $20 million in sales from TikTok alone.
The jean’s success was driven by a video from creator Lyla Biggs, a member of Pacsun’s TikTok affiliate creator program, whose viral video on the low rise jean was shared with her 5,000 followers.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.