Google rolls out more tools for advertisers — including new formats for AI-generated search

Less than a week after expanding AI-generated search, Google is already bringing ads to its AI Overview feature.

Alongside an array of other ad-related updates, Google is testing new ways to serve ads above, below and inside automatically generated summaries of query results distilled from different sources. AI Overview ads — which use advertisers’ existing search, shopping and Performance Max campaigns — debuted Tuesday during Google Marketing Live.

At a press event in New York, Google execs declined to disclose how many advertisers and users are part of tests for AI Overview ads. However, the search giant gave one example of showing ads for Downy and Bounce from retailers like Instacart and Walmart when users ask how to remove clothing wrinkles. Another new search format lets users upload images and various criteria to find products based on their shopping needs.

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