Google today introduced new generative image tools for Demand Gen advertisers worldwide.
These AI-powered tools can quickly produce high-quality image assets with just a few clicks.
Google also announced a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well.
Why we care. Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.
Control. While AI will create these image assets, Google emphasizes that advertisers will retain full control. They will have the final say over which suggested images are featured in campaigns, not Google’s automated systems.
Originality. Google’s AI ensures that no two images are identical. This means that the new generative image tools in Demand Gen produce original and distinct content each time.