Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

• The “You” in YouTube
• Let’s talk CTV in NYC
• Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more

A session titled “YouTube Decoded” featuring YouTube employees is usually a dead giveaway that the inner-workings of the Google-owned video platform’s algorithm will not, in fact, be decoded. Turns out, that was a misperception by me.

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