Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

• YouTube TV (2026 edition)
• Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more

Shows have become a focal point for YouTube. And now getting brands to sponsor those shows is becoming a priority.

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