Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.

• Screen check
• Let’s talk CTV in NYC
• YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
• Brands on the big screen, TikTok & Instagram on TV screens and more

This year marked a milestone for YouTube. People are spending more time watching the platform’s videos on TV screens than any other device. But there’s a but. Actually two buts.

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