Future of TV Briefing: The 2025 upfront preview

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.

• The upfront ahead
• Upfront Week: Day 1
• YouTube’s NFL exclusive, the creator economy’s studio system and more

Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22 cycle. And the 2022-23 one. OK, maybe this year’s upfront — which formally kicked off with this week’s presentations in New York City — will be less aberration and more return to the recent norm.

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