Future of Marketing briefing: The agent era on training wheels

A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomous systems still feel distant. For now, many say they’re relying on more human judgement in their organizations, not less.

It was a useful check on where things actually stand. The industry may be calling this its “agent era” but it’s still on training wheels. 

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