Frequency management is capping CTV ad spend

Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction.

However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of connected TV advertising, a sector of the ad industry that’s tipped to grow 22.4% this year, topping $30 billion in spend, according to eMarketer.

Attendees at last week’s CTV Connect conference, hosted in New York City, debated some of the burning issues of the day, primarily how best to leapfrog the teething problems that ad tech experienced on desktop and mobile.

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