Freelance platforms see even more of an increase in supply and demand for AI skills

Artificial intelligence continues to raise questions about the future of workforce disruption, but it’s also creating new opportunities — and new challenges — for freelancers and the companies that hire them.

AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork, which are seeing surges in companies searching for help with everything from AI modeling, AI-generated content and developing new AI chatbots. 

In the second half of 2023, searches for “AI reels” skyrocketed 1,646% and searches on Fiverr for “AI influencer” grew by 3,037%, according to data provided by Fiverr. Other searches from July 2024 through January of 2024 — for terms like “AI content editing,” “AI chatbot,” and “AI consultant” — grew by 148%, 164% and 689% respectively. Although it’s difficult to tell how much volume increased or the high percentages just illustrate the newness of the concepts, it shows a sampling of what companies are looking for when looking for freelancers to work with on AI projects.

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