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SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway.
According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm.
In this video interview with Beet.TV, he says the new approach aims to quantify the tangible value derived from...
LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others.
“Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help you with building a retail media...
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on its Peacock streaming service, giving sponsors a large-scale audience.
“Peacock will have...
Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising.
According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns...
SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”.
The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on.
For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as new possibilities.
Identity Beyond...
LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands.
“I always wanted to be part of a historic brand that is deeply connected to the community,” Abi Subramanian, group...
SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer brands to sponsor news programming, as this video interview explains.
“We...
SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+.
“Consumers have more of an affinity for shopping on their television screen,” Jeff Katz...
LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web.
“When we talk about person-level identity, it really solves a lot of...
SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs.
“Transparency in connected television is incredibly important,” Katie...