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In a media landscape fraught with uncertainty as cookies crumble, could mobile fill the gap?
JP Colaco thinks so. The media and ad industry veteran joined as T-Mobile Advertising Solutions‘ SVP...
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP), according to an announcement on Tuesday.
Yahoo DSP advertisers can now activate Kroger’s audiences to reach the right consumers and to measure campaign results without tracking cookies.
“We’re...
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop...
SAN JUAN, PR – Consumers divide their time spent with media among a growing variety of connected devices, channels and apps, challenging advertisers to obtain a holistic view of people’s behaviors. First-party data that comes directly from consumers don’t provide this insight.
“People should know as it relates to first-party data and identity is that they are inherently not the same,” Shelby...
MIAMI – Retail media networks are comparable newcomers to the advertising market, and they’re growing more sophisticated as marketers seek to attribute the effects of their media spending on business outcomes. To enhance these metrics, retailers can harness the troves of data about the purchase histories of their customers.
“Measurement is the foundation that really allows brands and agencies to...
MIAMI – The National Football League captures most of top-ranked audiences for television, an ongoing indicator of the power of live sports in helping brands to reach consumers. Those audiences can be targeted more precisely with streamed sporting events.
“What we’re finding is that marketers are very, very interested in sports because they know that people are aggregating around these big events...
SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant?
In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad.
“The right ad is all about being personalized, the best ad is taking it a step further and understanding when we can be most...
These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too.
At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US streaming platform is lighting-up more programmatic TV services....
MIAMI — Diversity, equity and inclusion (DE...
LAS VEGAS – Costco doesn’t have a public relations team and spends very little on advertising. However, the warehouse chain seeks to build its retail media network by giving brands a way to reach millions of members whose purchase histories are well documented.
“It’s a really good time to be starting fresh in retail media,” Mark Williamson, assistant vice president of retail media at Costco, said...