Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy

Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.

Aside from People, the publisher is drawing a line around 19 of its 40 titles — Allrecipes, Health, InStyle, Martha Stewart and Verywell Mind among them.

These are the brands that will get the investment, the protection, the long-term bets. The other 21 will keep running, but they’re no longer in the growth plan. 

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