Digiday staffers tackle the creator vs. influencer divide

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The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator.

The question is: Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers?

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