Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs.

Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key criteria: transparency, money paid to publishers, traffic impact (how much traffic the platform is siphoning away), willingness to license, and the behavior of their crawlers.

Their overall verdict, as one exec put it: “All of them could be doing more. No one gets a great grade.”

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