Digiday’s extensive guide to what’s in and out for creators in 2026

2026 will be the year authenticity gets repriced in the creator economy. 

The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced.

With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.

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