Criteo is exploring a services layer for Privacy Sandbox 

To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you.

While nothing’s set in stone, it seems more like a matter of when, not if, these companies will be able to tap into Criteo’s tech, sparing them the headache of building and financing their own solutions.

Todd Parsons, the chief product officer, said as much to Digiday, mentioning that he and his team are working with Google to tackle this issue head-on.

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