CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Cutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it.

Independent experiential agency Coffee ‘n Clothes, or CNC Agency, recently launched an innovation division on artificial intelligence, augmented reality and other immersive content to combine creative and tech strategies with new types of physical offerings. As a full-service agency that started as an Instagram hashtag in 2014, CNC believes it brings something different to the table with experiential and digital marketing.

It’s just another iteration of the efforts by both holding company shops as well as influencer agencies to differentiate their AI and emerging technology specialties through new offerings and acquisitions or partnerships. With the CNC Innovation Lab formed in January, the agency hoped to explore AI capabilities and develop new forms of physical-first experiences and marketing strategies — “specifically on pushing technological boundaries,” said Ryan Glick, CNC Agency’s founder.

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