CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

When advertising on ad-supported streaming platforms, marketers have to determine the types of audiences they want to reach and what types of audience data are most important to have to achieve their goals. 

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