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Why one exec thinks creators is a real key to Snap flourishing
For better or worse, Snap had a rough ride during its second quarter earnings last month. But creators seem to be where the platform still sees a glimmer of hope. “We are seeing that more and mor...
Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in
This story was first published by Digiday sibling Glossy American Eagle has become the loudest voice in the denim wars. The brand’s high-profile campaigns with Sydney Sweeney and Travis Kelce hav...
Creators are leveraging CTV channels as added value for sponsorship deals
As more creators sign CTV licensing deals, they are using their newfound television presence as a bargaining chip in negotiations with potential advertisers. In recent months, CTV channel operators...
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy are some of the biggest storylines occupying the marketing foreground righ...
Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that h...
China Explores Blockchain Integration Through Venom Talks
Reports indicate that a Chinese financial technology company is in preliminary discussions with the Abu Dhabi–based Venom Foundation. While unconfirmed, these discussions highlight Chinese firms...
Ripple CTO Joins Meme Coin Effect, Fuels 40% Price Rally for PHNIX
PHNIX, a token built on the XRP Ledger and the associated NFT, surged by almost 40% after Ripple (Twitter) profile picture to a PHNIX NFT. The move mirrors token reactions after the purported DOGE ...
Anthropic Agrees to $1.5 Billion Settlement in AI Copyright Case
Anthropic will reportedly pay $1.5 billion to settle a high-profile copyright violation lawsuit. The artificial intelligence (AI) startup was sued last year by a group of authors who accuse...
A New Niche is Born: XYZVerse Combines Memes and Sports. Is It 2025’s Best Presale Investment?
The post A New Niche is Born: XYZVerse Combines Memes and Sports. Is It 2025’s Best Presale Investment? appeared first...
3 Explosive Altcoins to Buy Before 2025: Ozak AI, Pepe, and Dogecoin
The post 3 Explosive Altcoins to Buy Before 2025: Ozak AI, Pepe, and Dogecoin appeared first on Coinpedia Fintech News ...
Newswire > Tag: media
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